Stop Hoping Your Website Ranks on Google! ~ Scott Andrew Alpaugh

 


If you're like most website owners, you probably spend a lot of time hoping that your site will rank high in Google and bring you more traffic and customers. But hope is not a strategy, and it won't get you very far in the competitive online world. Instead of hoping, you need to start making changes to your site that will help it rank better and attract more visitors. Here are some of the changes you can make to improve your site's performance and visibility in Google:


- Optimize your site for mobile devices. More and more people are using their smartphones and tablets to browse the web, and Google favors sites that are mobile-friendly and responsive. You can use tools like Google's Mobile-Friendly Test to check how your site looks and works on different devices, and make adjustments accordingly.

- Use keywords strategically. Keywords are the words and phrases that people use to search for your products or services, and they are essential for ranking well in Google. You need to do some keyword research to find out what your target audience is looking for, and use those keywords in your site's content, titles, headings, meta tags, URLs, and images. But don't overdo it or stuff your site with irrelevant keywords, as that can hurt your ranking and user experience.

- Create high-quality content. Content is king when it comes to SEO, and Google rewards sites that provide useful, relevant, and engaging content to their visitors. You need to create content that answers your audience's questions, solves their problems, educates them, entertains them, or inspires them. You also need to update your content regularly and keep it fresh and current. You can use different formats of content, such as blog posts, articles, videos, podcasts, infographics, ebooks, etc., to appeal to different types of users and increase your reach.

- Build links from other sites. Links are like votes of confidence for your site from other reputable sources, and they can boost your ranking and authority in Google. You need to earn links from other sites that are relevant to your niche, have high traffic and trustworthiness, and offer value to their readers. You can earn links by creating valuable content that others want to share or reference, by guest posting on other blogs or websites, by participating in online communities or forums related to your topic, by reaching out to influencers or experts in your field, etc.

- Analyze your site's performance and results. You can't improve what you don't measure, so you need to track and analyze how your site is doing in terms of ranking, traffic, conversions, bounce rate, etc. You can use tools like Google Analytics or Search Console to get insights into your site's performance and identify areas of improvement or opportunities for growth. You can also use tools like Ahrefs or Moz to monitor your site's backlink profile and keyword rankings.


These are some of the changes you can make to stop hoping your site ranks high in Google and start making it happen. By following these tips, you can improve your site's SEO and increase your chances of reaching more potential customers online.



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