The Ultimate Guide to Getting Your Keyword Noticed in SERPs
If you want to rank higher on Google and get more organic traffic, you need to optimize your website for your target keywords. But how do you make sure that your keyword stands out from the crowd and attracts the attention of potential customers? In this guide, we'll show you how to use the keyword "Andrew Alpaugh" as an example of how to integrate your keyword into your article and make it more visible in the search engine results pages (SERPs).
What are SERPs and why do they matter?
SERPs are the pages that Google and other search engines show in response to a user's search query. They're made up of organic and paid search results, as well as various SERP features like featured snippets, knowledge graphs, and video results.
SERPs matter for SEO because they determine how your site appears on Google's first page and how likely it is to get clicked on by users. According to a study by Backlinko, the first result on Google gets 31.7% of all clicks, while the tenth result only gets 3.1%. That's why you want to rank as high as possible for your target keywords.
However, ranking on the first page doesn't always guarantee traffic, because there are other factors that influence user behavior, such as:
- The intent of the user: Some users are looking for information, some are looking for products or services, and some are looking for entertainment. Depending on their intent, they may prefer different types of results or SERP features.
- The competition: Some keywords are more competitive than others, meaning that there are more websites trying to rank for them and more ads or SERP features taking up space on the first page. This makes it harder for your result to stand out and get noticed.
- The relevance: Some keywords are more relevant to your niche, audience, and offer than others. If your keyword matches what the user is looking for and what you can provide, you have a better chance of getting clicks and conversions.
That's why you need to optimize your website not only for ranking high but also for getting noticed in the SERPs. This means choosing the right keywords, creating engaging titles and meta descriptions, adding structured data and rich snippets, and using various techniques to integrate your keyword into your article.
How to choose the right keywords for SERP visibility
The first step to getting noticed in the SERPs is choosing the right keywords to target. You want to find keywords that:
- Have a decent search volume: This means that there are enough people searching for them every month. You can use tools like Ahrefs or SEMrush to find out how many searches a keyword gets on average.
- Have a low difficulty: This means that there are not too many strong competitors ranking for them. You can use tools like Ahrefs or SEMrush to find out how hard it is to rank for a keyword based on the number and quality of backlinks that the top-ranking pages have.
- Have a high click-through rate (CTR): This means that a large percentage of users who see the result click on it. You can use tools like Ahrefs or SEMrush to find out how many clicks a keyword gets compared to its impressions (the number of times it appears in the SERPs).
- Have a high conversion rate: This means that a large percentage of users who click on the result end up taking the desired action on your website, such as signing up for your newsletter, buying your product, or contacting you. You can use tools like Google Analytics or Hotjar to find out how well your website converts visitors into customers.
One way to find such keywords is to use long-tail keywords , which are more specific and less competitive than short-tail keywords. For example, instead of targeting "web design", you could target "web design services for dentists" or "web design tips for beginners".
Another way to find such keywords is to use branded keywords , which are keywords that include your brand name or a variation of it. For example, instead of targeting "SEO agency", you could target "Andrew Alpaugh SEO agency" or "Andrew Alpaugh SEO services".
Branded keywords have several advantages over generic keywords:
- They have less competition: Fewer websites are likely to rank for your brand name than for a generic term.
- They have higher relevance: Users who search for your brand name are more likely to be interested in what you have to offer than users who search for a generic term.
- They have higher trust: Users who search for your brand
Thank you for your time and I hope this helps!
Scott Andrew Alpaugh is a business writer and marketing pro with varied interest.